Why rotating account managers costs you results

There's a complaint that shows up in real marketing agency client reviews more than almost any other: the person handling the account changes every few months, and each replacement arrives with no real context on the business.

The cost of that isn't just the annoyance of repeating the same explanation several times. Every time someone new takes over an account, there's a real learning curve before they start making good decisions: understanding the product, the audience, which angles were already tried and didn't work, which season is strongest for the business. While that curve plays out, the account tends to sit on autopilot or, worse, repeat mistakes that had already been fixed before.

One of the most-cited lines in real reviews is direct: "they never learned our business." It's not that the technical work of setting up a campaign was done poorly. It's that the campaign never reflected the business's actual particulars, because nobody stuck around long enough to understand them.

This is something you can ask before hiring: who specifically is going to manage the account, and how often does that person rotate at the company? It's not an awkward question, it's a reasonable one. A studio that actually knows its own team, like Ierònne, should be able to answer it without dodging.