Design · Brand/Branding
Rigatonni
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Context
Rigatonni is a fast-pasta brand built for how people actually eat today: real flavor, without the slowness of traditional cooking. Before the project, it had no developed visual identity.
What we solved
We built Rigatonni a complete brand system and a clear way to apply it from day one on social media, without improvising each graphic piece on its own.
Work delivered
- Primary and secondary logo, with variations and black-and-white versions on different backgrounds.
- Color palette with full technical codes (CMYK, RGB, HEX, Pantone).
- Typography system: Recoleta for headings, Gellix for body text.
- Sticker-style illustrations of Tonni, the brand's lion.
- Complementary patterns and graphic elements for use across pieces.
- Verbal identity: tone of voice and the messages that repeat across the brand.
- 12-page brand manual, with usage rules.
- Kit of 6 posts and 3 stories, ready to publish.
Timeline
Two business weeks: from the first meeting to a finished brand manual. The project was built for Rigatonni, in Buenos Aires, Argentina. We've worked with clients outside Colombia from the start.