How many videos does your business need per month for social?

The question usually comes with a number in mind: three a week? one a day? The real answer isn't in the quantity, it's in the intention behind each piece.

Posting just to post, only to keep up a cadence, tends to produce generic content that doesn't move any real metric: not reach, not conversion, not brand recall. Fewer videos, but each one built for a specific goal (showing the product in use, answering a common question, building the brand's personality), usually perform better than a high cadence with no criteria behind it.

That doesn't mean posting little. It means that before deciding on frequency, it's worth deciding what job each piece does. A business that posts two videos a week with clear purpose almost always does better than one posting five with none.

If you're not sure how many videos you need per month, that question is actually hiding an earlier one: do you know what you want each video to achieve? Answering that first turns the quantity into a consequence, not a starting point.