Lienzo en Blanco
Your brand, ready to go out into the world, in two weeks.
A basic visual identity, a landing page, and a first social media kit, built as one system. For businesses with no brand, with one that no longer fits, or still running everything from a personal Gmail and WhatsApp.
Who it's for
- You're launching this month and just realized you don't have a logo for your invoices or a link to send your clients.
- Your logo came from a template three other businesses also use, and your colors change from one post to the next.
- Your feed has been quiet for months because making content takes time and you don't know what to post.
- You don't want to think about typefaces, hosting, or wireframes. You want something that works so you can focus on your job.
We built it for businesses of one to three people where the owner makes the call: health practices and independent professionals, trainers, interior designers, independent architects, event planners, craft workshops, coffee shops, small restaurants, and bars.
What's included
Basic visual identity
- Primary logo, one variation, and an isotype
- Three-color palette: primary, secondary, and accent
- A defined, license-free typeface
Landing page
- One page about what your business does and why it's different
- Your story in a few lines, so whoever lands there knows who they're dealing with
- Clear buttons to order, book, or message you
Basic social kit
- Three feed posts (static or carousel)
- Three reusable stories for announcements
How it works
Visual identity
We present the logo, variations, palette, and typeface. It's the base for everything else.
Landing page
With the identity approved, we apply it to your site and show it to you working.
Social kit and final delivery
Social pieces with your brand applied, and we hand over every file.
Before we start, we put together a short brief with you. It guides this project and serves as reference for whatever comes next.
What's not included
- Full creative exploration, moodboards, or several rounds of proposals. That's what our full brand process is for.
- The domain and hosting go under your business's name. We walk you through setting them up and you give us access.
What comes next
When your business needs more, we build on what's already there. No starting over:
Rigatonni came to us with no brand and the name it wanted already registered by another business. In two working weeks it left with a new name, its own character, and content ready to post.
See the Rigatonni case →